Volume sales of RTD tea in Indonesia are expected to experience only modest growth over the forecast period, primarily driven by off-trade channels. The category has reached maturity, limiting its potential for substantial expansion.
Average unit prices for RTD tea are expected to continue rising over the forecast period, primarily driven by inflationary pressures and increasing production costs. However, in response to the weakening purchasing power of the middle-income segment - which is unlikely to recover during the next one to two years, brands are expected to focus their innovations on flavour variants and the introduction of secondary, lower-priced brands.
Health-consciousness is on the rise in Indonesia, particularly among high-income consumers, as more people become aware of the long-term benefits of healthier lifestyles. This shift will likely push both existing and new players to introduce better-for-you alternatives, such as zero or low-sugar options, with several local and global brands already offering these healthier variants.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsThis report originates from Passport, our RTD Tea research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!