Despite its overall small size within the category, carbonated RTD tea and kombucha is set to record dynamic growth over the forecast period as it continues to attract new brands. Currently, Saba Kombucha (Kersab Fresh Juice Mfg LLC) dominates off-trade volume sales within the category, benefiting from significant shelf space in retailers while also being present via the on-trade channel as a healthy alternative to traditional soft drinks.
Similar to a trend within other soft drinks in the United Arab Emirates, consumers of RTD tea will not only be searching for core values such as hydration and appetising flavour, but also for additional benefits. In this context, claims are expected to be more relevant for consumers of RTD tea.
Although the trend for responsible consumption and sustainable packaging is unfolding slowly in the United Arab Emirates, it will gain momentum over the forecast period, as consumers become more aware and mindful when making purchasing decisions. The trend for sustainability within RTD tea in the United Arab Emirates is mostly driven by manufacturers, which offer packs with minimal impact on the environment.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsThis report originates from Passport, our RTD Tea research and analysis database.
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