While volume sales will not reach the levels of when Lipton was available, RTD tea will register healthy volume growth over the forecast period. An improving economy and lowering inflation will support volume sales of what is an expensive soft drink.
RTD tea remains a relatively underdeveloped area of soft drinks in Dominican Republic and the withdrawal of the Lipton brand has left an important gap that has not been adequately filled by other imported brands. This could present an opportunity for a new brand to launch with more affordable prices.
RTD Tea is considered a healthy and refreshing product, and most brands, in addition to having sugary varieties, also offer sugar-free varieties. This includes the Arizona brand, which offers a diet iced green tea and the Hatsu brand, which offers both sugar-free white tea with pomegranate & blackberries and sugar-free white tea with carambola & lotus flower.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsThis report originates from Passport, our RTD Tea research and analysis database.
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