Despite the broader tea category being relatively unaffected by the economic slowdown, green tea is facing a decline in consumption. This is primarily due to shifting consumer attitudes, with younger generations now focusing more on holistic wellbeing rather than traditional associations of weight loss.
The increasing focus on healthier eating habits among Peruvians is expected to drive the relevance of reduced sugar products within the soft drinks market. This trend will likely extend to the still RTD tea category, as these products are often perceived as healthier compared to sugar-laden carbonated or energy drinks.
Kombucha’s continued expansion is largely attributed to increased consumer awareness and the work of brands like Veda Kombucha. Veda’s introduction in supermarkets and hypermarkets has given the category wider exposure, allowing more consumers to discover kombucha as a natural hydration option.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsThis report originates from Passport, our RTD Tea research and analysis database.
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