Over the forecast period, reduced sugar RTD tea in Bulgaria is set to see robust growth, driven largely by the trend towards healthier lifestyles and the entry of new brands into the market. Producers are anticipated to expand their popular existing brands into the reduced sugar segment, catering to rising consumer demand for healthier refreshment options.
The demand for a variety of options in the RTD tea category is set to grow. RTD tea products are increasingly popular among younger and active consumers who view them as both trendy and indulgent.
While branded products continue to dominate, the share of private label RTD tea products is expected to see a slight increase from 2024 onwards. Innovation within private label offerings is likely to contribute to these gains.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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