With the reopening of borders between Hong Kong and the world, RTD tea is poised for heightened competition over the forecast period. As new brands enter the local market, consumers will benefit from an expanded array of options that cater for diverse preferences.
Consumer awareness of health benefits associated with kombucha, such as digestive and immune support, is leading the resurgence for functional detox teas focused on weight management. Japanese and Taiwanese imports emphasise these functionalities, addressing the rising demand for positioning aimed at weight loss or increased metabolism.
RTD milk tea is projected to experience substantial growth in the coming years, with local brands offering a wide range of unique flavours through premium craft options. New products offered by Telford International’s Tao Ti bottled RTD Oolong milk tea, provide consumers with convenient and affordable alternatives in comparison to on-trade prices.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsThis report originates from Passport, our RTD Tea research and analysis database.
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