RTD tea is expected to return to off-trade volume growth in the forecast period. However, this forecast is based on the performances of carbonated RTD tea and kombucha and reduced sugar still RTD tea, with the regular format continuing to lose ground amid the healthier consumption trend.
Foodservice volume sales of RTD tea remain low, although increasing consumer awareness of the potential health benefits of tea spurs interest and demand in the on-trade as well as off-trade channel. As the economy recovers, on-trade sales of RTD tea should benefit from consumers returning to foodservice outlets in greater numbers, especially in summer.
Innovation is expected to prove a critical growth driver, with a focus on healthier options like reduced sugar RTD tea and product compositions with natural ingredients. This aligns with the shift away from sugary beverages towards healthier drinking choices in soft drinks in general.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsThis report originates from Passport, our RTD Tea research and analysis database.
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