As consumer demand for healthier options continues to grow, the development of RTD teas made with natural ingredients and devoid of artificial flavourings, colourings, and sweeteners represents a promising opportunity for brands. Products that highlight attributes such as being caffeine-free, low-calorie, or free from artificial additives could attract a broader base of health-conscious consumers.
The introduction of seasonal and innovative flavours has the potential to differentiate RTD tea brands and attract new consumers. Given that many consumers prioritise affordability over brand loyalty in this category, offering limited-edition flavours can create excitement and a sense of exclusivity around the product.
RTD tea’s affordability and its widespread acceptance among both children and adults have positioned it as a beverage category poised for continued growth. As consumers increasingly seek cost-effective options for social gatherings, school events, and everyday meal pairings, RTD tea is expected to retain its role as a go-to beverage.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsThis report originates from Passport, our RTD Tea research and analysis database.
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