Over the forecast period, the demand for sports drinks is expected to accelerate, surpassing the growth observed during the review period. As sports and fitness activities continue to expand and professionalisation within various sports increases, the significance of sports drinks in enhancing performance and hydration will grow.
The competitive landscape for sports drinks in Bosnia and Herzegovina is likely to remain unchanged, with Jamnica dd and Vindija doo maintaining their stronghold. Their flagship products, Pro Sport and Isosport, continue to deliver significant value through their combination of affordability and quality.
While limited competition has historically characterised the sports drinks market, the anticipated expansion of e-commerce presents opportunities for diversification and the introduction of new international brands. This channel growth is expected to increase the availability of a broader range of products, intensifying competition and driving innovation within the category.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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