In the year ahead, sports drinks are expected to achieve a higher volume CAGR compared to the review period. The pandemic limited people's ability to engage in sports and locals have been renewing their efforts to get fit in the post-COVID-19 era.
On-trade sales of sports drinks are expected to grow faster than retail sales during the forecast period, driven by increased participation in sports and visits to sports centres. During the review period, gyms and sports centres mainly sold protein shakes, but manufacturers should now focus on distributing sports drinks in these venues and launching targeted campaigns to boost demand.
In 2024, Powerade by Coca-Cola Içecek AS held the dominant share of sports drink sales. Over the forecast period, the number of brands in the competitive landscape is expected to rise alongside consumer demand.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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