Sales in the sports drinks category are expected to continue growing throughout the forecast period, with off-trade volume sales set to grow at a CAGR of 6%. The demand for added value in beverages will remain robust, as consumers increasingly seek functional benefits such as vitamins, minerals, and hydration, alongside flavour innovation.
The lines between sports drinks, energy drinks, and other functional drinks will become increasingly blurred across the forecast period. For example, while Oshee is widely recognised as a sports drink brand, many of its products are also wider functional drink products, offering benefits like vitamins, minerals, and hydration that appeal not only to athletes but also to health-conscious consumers.
Although the sports drink category is growing rapidly in Lithuania, the range of purely sports-focused beverages remains relatively limited. However, this situation is expected to change over the forecast period.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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