In the forecast period, sports drinks in Brazil is expected to maintain off-trade retail volume growth. Both regular and reduced sugar sports drinks are anticipated to see growth, although regular sports drinks is set to see the stronger growth rate, despite its already higher base.
There is room to increase the importance consumers place on hydration. The more consumers adhere to intense physical activities, the more opportunities sports drinks have to promote their expertise in replenishing mineral salts (electrolytes) and liquids lost during physical activity, helping with hydration and performance.
Sports drinks sees most brands primarily focus on releasing new flavours. However, the future of this category will require more strategic, forward-thinking approaches.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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