During the hot summer months, the younger generation and consumers with active lifestyles are more likely to turn to sports drinks, given their high awareness of the importance of staying hydrated. With the emergence of new functionalities found in sports drinks other than hydration, the category is expected to experience steady growth during the forecast period as consumers increasingly seek out beverages that offer additional functionalities and health benefits.
Local brands are likely to experience the impact of changing consumer spending habits due to the availability of affordable goods and services in Shenzhen and other neighbouring cities, available within one hour’s travel across the border. With identical products available at lower prices, many consumers are taking advantage of this opportunity and are visiting popular retailers such as Sam's Club, which also now offers convenient delivery services from the store to customers’ homes.
Sports drinks indicates a long-term trend towards reduced sugar and calorie-free options, driven by consumer demand for healthier beverage choices. One potential avenue for future growth is the development of zero-calorie sports drinks, utilising advanced technologies and alternative flavouring methods to eliminate traditional added sugars.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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