The health and wellness trend is poised to significantly influence the evolution of the sports drinks market in Israel over the forecast period. As more consumers engage in regular exercise and sports, they will seek beverages that complement their active lifestyles and support hydration and recovery.
The rising protein trend is fuelling the rapid expansion of protein shakes, which are expanding at a faster rate than sports drinks. Moving forward, this shift is expected to continue hampering the market sports drinks, as consumers increasingly opt for beverages with added health and nutritional benefits.
Gatorade is expected to remain the most popular brand of sports drinks in Israel over the forecast period, thanks to its widespread availability and strong brand recognition. Locals appreciate the brand not only for its refreshing taste but also for its association with hydration and athletic performance.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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