Functionality is a becoming increasingly important for consumers, as they seek value and health benefits within the products they like. Sports drinks as a category is designed to already offer functionality, which is added electrolytes and vitamins in most cases.
Young consumers are an important part of the target audience for sports drinks in the United Arab Emirates. It is more common among the younger population to regularly visit the gym in an attempt to stay fit and healthy, and explore different fitness activities that the industry has to offer now, including traditional strength building classes and new disciplines, such as aqua spinning classes or surf training.
As new brands explore sports drinks in the United Arab Emirates, the category is likely to become increasingly fragmented for both regular and reduced sugar options. Although Gatorade is likely to remain the overall category leader, other brands are emerging to present competition within the category.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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