During the forecast period, awareness of sports drinks in Saudi Arabia is expected to rise significantly, fuelled by increasing health consciousness and the growing trend of active lifestyles. As more people engage in fitness activities, there will be a greater recognition of the importance of hydration and nutrition during exercise.
During the forecast period, Saudi Arabia is expected to see the entry of new players in the sports drinks market, driven by increasing consumer demand for “better-for-you” options and rising levels of health awareness. These new entrants are likely to introduce a broad array of products, with a focus on innovation and customisation to cater to evolving consumer preferences.
In Saudi Arabia, consumers are increasingly turning to e-commerce as their preferred shopping channel, driven by convenience, product variety, and easy access to promotions and special offers on their favourite brands. This shift is expected to significantly expand the reach of sports drinks over the forecast period, as online shopping continues to gain popularity.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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