Sports drinks in South Korea is set to maintain growth throughout the forecast period in off-trade volume terms. The trend towards reduced sugar options is expected to continue.
Despite the expectation of growth, sports drinks in South Korea is likely to face intensified competition from a variety of other beverage categories, particularly ready-to-drink (RTD) tea, protein drinks, and powder concentrates. As consumers continue to seek out beverages that offer both convenience and functionality, the appeal of these alternatives is likely to grow.
As sports drinks becomes more competitive in South Korea, there is significant potential for brands to explore niche segments and customisation options. This could involve developing specialised sports drinks tailored to specific activities, such as endurance sports, weight training, or recovery.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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