Sports drinks are poised for continued dynamic growth during the forecast period, driven by their versatile functionality and the impact of climate change. As the health and wellness movement gains further momentum, an increasing number of consumers are expected to integrate exercise into their lifestyles, driving demand for hydration solutions both before and after physical activity.
The introduction of oral replenishment beverages such as SueroX has opened up new avenues for growth by expanding the range of consumption occasions beyond traditional athletic use. These products, positioned as functional beverages, are likely to attract consumers seeking hydration in non-sports scenarios, including social settings and post-dancing recovery.
Despite the positive outlook for sports drinks, their premium pricing remains a significant barrier to widespread adoption, particularly among lower-income consumers. While Fábricas Nacionales de Cerveza SA has made efforts to broaden the appeal of Gatorade by targeting amateur athletes and general fitness enthusiasts, the higher price point compared to alternatives such as bottled water may limit its reach.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsThis report originates from Passport, our Sports Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!