While growth potential will be tempered by increasing maturity and concerns about the sugar content of products, sports drinks looks set to expand steadily in off-trade volume sales terms throughout the forecast period. Rising participation in sports and fitness activities among people of all ages in the Netherlands will remain the primary driver of retail demand.
On-trade volume sales of sports drinks are expected to contract over the forecast period, albeit only slightly. These products are mainly consumed for their functional properties, hence demand has historically been concentrated at the retail level and penetration in foodservice channels remains low.
United Soft Drinks looks set to maintain its leading position in sports drinks over the forecast period, with Coca-Cola projected to remain the second-ranked player. United has been the more dynamic of the two in terms of off-trade volume growth in recent years, and this trend is expected to persist.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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