The prospects for sports drinks in Slovakia lie in developments within a few major market trends, such as health and fitness and premiumisation. More consumers are primed to seek added value in the form of innovation encompassing electrolyte heavy formulations, natural ingredients, including superfruits like pomegranate, and more unusual or exotic flavours.
The development of sports drinks is not only dependent on health and fitness, but increasingly on brand and category image. Therefore, there need for, and role of, marketing and advertising is increasingly necessary for companies looking to gain competitive advantages.
Sports drinks sweetened with sugar or any alternative sweetener are subject to the newly announced sugar tax, which is to come into effect in January 2025, with the focus strongly on soft drinks. The new tax is predicted to hamper the consumption of sports drinks, as it comes at a time when the purchasing power of Slovak households and consumer confidence have not fully recovered from high inflation and cost-of-living increases.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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