Several factors suggest that the next few years will be positive for sports drinks in Spain. The desire to live a healthy lifestyle is ever growing amongst Spaniards, and sports drinks are perceived as healthy drinks.
Whilst sports drinks is expected to benefit from the factors previously stated related to the health and wellness trend, many other soft drinks categories will compete with sports drinks for the same market. Namely, categories such as functional bottled water and energy drinks challenge sports drinks when it comes to consumers’ desire for healthy drinks to keep hydrated and/or to consume during sports activities.
One of the major fallouts of the high cost of living has been the increase in the share of private label lines, as consumers switch to these as a result of their generally lower unit prices. In 2021 and 2022, when high and rising prices were initially evident, this shift was not seen to a huge extent.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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