Over the forecast period, health and wellness trends are expected to sustain their positive impact on sports drinks consumption. Although demographic challenges may persist, the category is likely to maintain stable off-trade retail volume growth alongside an even faster off-trade rsp value growth.
Vindija dd is projected to retain its dominant position in the sports drinks market due to its well-established Vindi Iso Sport brand and a track record of consistent performance. However, the growing presence of new entrants with innovative products and pricing strategies is expected to reshape the competitive landscape.
While athletes and fitness enthusiasts remain core consumers, the growing gym culture and widespread adoption of healthier lifestyles are set to broaden the appeal of sports drinks to non-athletes. This diversification is likely to be driven by increased physical activity participation among the general population, as well as greater awareness of hydration and energy-boosting needs during exercise.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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