Over the forecast period, sports drinks is set to maintain healthy off-trade volume growth. The ongoing health and wellness trend and the growing consumer commitment to sport and regular physical exercise will support demand for sports drinks, as will rising body consciousness underpinned by the increasingly central role of social media in consumers’ everyday lives.
Vindija dd is set to maintain its dominance within sports drinks over the forecast period. The company’s successful and locally recognised sports drinks brand, Vindi Iso Sport, is very competitively priced and, as such, attractive and affordable to most local consumers.
Competition within sports drinks is set to remain limited over the forecast period. E-commerce has the potential to help the category to diversify and reach out to more consumers nationwide.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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