Over the forecast period, sports drinks in China is expected to maintain positive off-trade volume and current value growth, although rates of increase are expected to slow over the course of the forecast period. Reduced sugar sports drinks is expected to outperform regular sports drinks, although from a relatively low base.
Due to the popularity of electrolytes in sports drinks, many well-known beverage brands and small players have been launching products in the category, and this is expected to continue in the forecast period. For example, Pocari Sweat will launch a 350ml small size product based on its original electrolyte drink.
The share of retail e-commerce remained low in sports drinks in 2023, with sales mainly through small local grocers and supermarkets. However, with consumer activity increasingly shifting from in-store to online sales across many fmcg categories, e-commerce is where much of the growth potential is expected to come from for the category over the forecast period.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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