Sports drinks is expected to witness stronger volume growth over the forecast period, with demand underpinned by the rising number of Nigerians involved in exercise and fitness activities, as well as those leading active lifestyles. According to Euromonitor International’s Voice of the Consumer Lifestyles Survey 2023, 68% of Nigerians say that they regularly exercise, giving brands a solid consumer base to tap into.
Given the relatively higher price of sports drinks compared to other soft drinks, an improved economy which drives higher disposable incomes will lift consumer demand. With fitness activities largely undertaken by middle- and upper-income consumers, the expansion of these income groups provides sports drinks brands with a bigger consumer base.
Competition in the sports drinks category is currently quite low in Nigeria and there is opportunity for new entrants with a differentiated brand or product to do well in this highly untapped category. There are opportunities to offer more affordable sports drinks either based on simpler formulations and/ or smaller packages.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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