Due to the current challenges sports drinks is witnessing when it comes to brand availability, imported brands like Gatorade are expected to remain missing from shelves across the early forecast period, suffering from importation challenges. Over the next five years, as the supply chain gets more balanced and availability for locally manufactured brands rises, sports drinks will see stronger availability and promotions.
Over the forecast period, new brands will emerge in Egypt to fill the gaps in the market and capitalise on growth potential. Despite being characterised by low availability and high prices, the demand for sports drinks, especially among gym-goers and athletes, may steadily increase.
Over the forecasting period, the landscape for sports drinks is expected to witness the entry of major, global soft drinks players, including Coca-Cola and PepsiCo. Although sports drinks recorded a decline in 2024, the landscape presents an opportunity for leading players who are able to manage a stable supply chain to gain a stronger share, taking advantage of the gap in the market for reasonably priced products.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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