Sports hydration tablets, such as Nuun, have garnered increasing popularity among higher-income consumers, a trend expected to continue. These products offer a convenient, portable solution for hydration while providing additional functional benefits.
To maintain competitiveness, leading brands are expected to continue focusing on flavour innovation, particularly through the introduction of seasonal and exotic options. Local brands such as Nikkos have already experimented with unique combinations like hibiscus-strawberry, grapefruit, and orange-mango, while Electrolit has added maracuyá, strawberry-kiwi, and coconut to its portfolio.
While the current market primarily features 600ml and 625ml bottles, there is increasing potential for larger formats. These larger bottles are expected to offer cost savings for consumers, aligning with their desire for value and convenience.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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