The importance of effective hydration is expected to grow over the forecast period, driven by rising temperatures in Guatemala due to climate change. According to studies by the Central American Association of the Humboldt Center (ACCH), between 2024 and 2025, the average annual temperature is estimated to increase from 26°C to 28°C.
The growing penetration of sports drinks is also driven by the rising availability of lower-priced options, such as the Revive brand in 400ml single-serve plastic bags and Powerade in 1-litre bottles. The latter is currently the largest size available in Guatemala; however, as larger formats are introduced going forward, at-home consumption of sports drinks is expected to increase.
Whilst price sensitivity remains a key factor for most Guatemalans when choosing a product, a growing niche of consumers are willing to pay a premium for products with claims of natural ingredients and clean formulations. In more developed markets, isotonic drinks made with natural ingredients, such as the Nooma brand, which contains certified organic coconut water with natural electrolytes, are available.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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