Off-trade sales will see positive growth during the forecast period, although full recovery to pre-pandemic levels is unlikely to occur by 2028. Low consumer awareness of the benefits offered by sports drinks products, along with the high sugar content of many sports drinks variants, remain obstacles to more robust growth.
Existing brands will continue to dominate the competitive landscape for sports drinks during the forecast period. High selling prices are still a major deterrent to the new players entering the category – it is difficult to offer favourable, competitive prices for sports drinks in the same way that this can be achieved with carbonates and RTD tea, example.
Increasing price-competition in sports drinks has helped to strengthen the category’s appeal among low-income Indonesians in recent years, and this trend looks set to persist over the forecast period in the context of challenging economic conditions. Local consumers often pick the product carrying the lowest price tag when choosing between beverage products, and cost is a more important factor than ingredients and sugar content.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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