While sports drinks is dominated by major player Sponsor, a new contender has emerged. Yanhee is looking to build on its success in the vitamin water segment with the launch of Yanhee Go, a new no sugar sports drink infused with vitamin B6 and featuring a mixed fruit flavour, in April 2024.
The Thai market appears too small for Sponsor, the leading brand from TC Pharmaceutical Industry Co Ltd., which has dominated the sports drinks category for decades.
Following the rise of the reduced sugar and no sugar trend, which has predominantly been driven by local brands, Gatorade has become the first of the major global companies to enter the segment. In February 2024, Gatorade launched its new Strawberry Zero Sugar flavour, marking its first foray into reduced sugar products.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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