The overall recovery of consumer purchasing power and the stabilisation of inflation and unit price growth are expected to have a positive effect on sports drinks in the forecast period. Although sports drinks remains a niche category, there is considerable potential for further penetration as more consumers become aware of the health and fitness benefits these products.
Innovations in formulation and ingredients are expected to be key drivers of growth in sports drinks. As consumer awareness of health and wellness continues to rise, there is increasing demand for sports drinks that offer enhanced nutritional benefits.
New product and packaging developments are expected to be key competitive tools for local players as they vie for category share. With giants like The Coca-Cola Co and PepsiCo and their brands (Powerade and Gatorade, respectively in sports drinks) in the landscape, leveraging strong brand recognition, brand cache and high consumer awareness, local companies must rely on innovation to differentiate their offerings.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See all of our definitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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