In 2024, travel in Australia continues to experience a strong recovery in inbound arrival numbers, particularly for leisure purposes. The growth in domestic trips slowed in 2023, with this trend continuing in 2024, as travel restrictions lifted and Australians showed a strong interest in outbound travel.
The number of passengers travelling on airlines in Australia continues to grow in 2024, driven by a strong demand rebound for both domestic and international travel, including a rise in business travel. This is being fuelled by Australians' eagerness to travel post-pandemic, despite higher living costs, and a robust influx of inbound tourists.
In 2024, value sales growth of lodging in Australia is slowing compared to the strong performances witnessed during the previous two years, as the surge in "revenge travel" begins to taper off. Although retail value sales through hotels continued to experience growth in the first half of 2024, the pace has notably slowed.
In 2024, retail value sales of booking in Australia continue to grow, building on the momentum from 2023's surge in "revenge travel," which defied the high cost of living and bolstered the recovery of leisure-business tourism and leisure packages. The Fair Work Commission’s increase in the minimum hourly wage is also driving up labour costs for travel-related products and services.
The next trends in Australian travel and tourism are set to include a shift in the demographics of luxury travellers and an increase in the adoption of Buy Now, Pay Later (BNPL) options, alongside heightened attention to accessibility. High inflation is reshaping traveller spending behaviour, particularly highlighting the divide between older travellers, who are spending more and travelling more frequently, and younger ones, who are curtailing their travel plans due to economic pressures.
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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