Inbound and outbound travel continues on the path to recovery in 2024 with the number of trips gradually moving towards pre-pandemic levels, although domestic travel remains the largest area. Many consumers continue to visit their summer cottages, friends and relatives rather than travelling abroad.
Flag carrier Finnair remains the clear leader with other major legacy carriers such as Lufthansa, SAS, KLM being a long way behind. Generally speaking, there are not as many airlines flying to Finland as there could be, with Finland remaining on the periphery for many airlines which are focusing on more profitable destinations.
Hotels remains by far the largest category in lodging in value terms despite the dynamic growth of short-term rentals. Competition from short-term rentals such as Airbnb is strong, especially in Rovaniemi in Lapland.
Online booking is becoming ever more important with online travel agencies thriving. For example, Booking.
With many key source markets continuing to face significant economic pressures in 2024 this could limit stronger growth in inbound arrivals. Nonetheless, both inbound arrivals and outbound departures are expected to exceed pre-pandemic levels by the end of the forecast period, with expectations that inflation will start to stabilise in key markets in including the domestic market.
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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