In 2024, travel in Germany continues to tackle the challenges of high energy prices and stricter regulations, which, in turn, results in fluctuating travel prices. As sustainable practices are increasingly expected and compulsory, the industry is embracing sustainable initiatives and certifications, including the EU Ecolabel, Certified Green Hotel, Dehoga Umweltcheck or the Green Key in hotels, to name a few.
Airlines in Germany continue to evolve in 2024, striving to regain lost ground following the impact of the pandemic. After the initial excitement from travellers in being able to fly again, despite higher prices compared to pre-pandemic times, new challenges have been disrupting the competitive landscape.
Lodging, particularly hotels, has been experiencing key developments in 2024 that align with shifting consumer preferences and needs. Greater investment has been made in sustainable solutions, wellness options and digital innovation in hotels across Germany.
In 2024, travel intermediaries are experiencing significant shifts from consumers trying to continue travelling while having to manage on a tighter budget, to hotels focused on surviving during a particularly challenging time. Notably, online travel agencies have been affected by hotels and airlines trying to avoid paying their commissions and encouraging direct bookings from their websites, whether through loyalty programmes, exclusive discounts or providing guests with free upgrades.
Germany's travel industry is expected to see advancements in regulation regarding sustainability and digitalisation, which can, in turn, bring significant shifts in the coming years. As new laws materialise to reduce travel's impact on the environment, the industry will invariably be pushed to find new, more sustainable solutions.
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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