Overall, travel is set to perform well in Sweden in 2024, continuing its recovery from the marked impact of the COVID-19 crisis. During the year, the market has benefited from inflation normalising after the high rates seen in the immediate aftermath of the Russian invasion of Ukraine and its impact on the economy.
The Swedish airline industry faced seismic challenges during the COVID-19 crisis, with passenger numbers plummeting, although this has been followed by a moderate recovery in recent years. Uncertainties remain about business travel due to remote working trends and airspace restrictions.
There has been a variety of new hotel openings in Sweden, with the offer expanding to cater for the needs of eco-conscious tourists, luxury seekers and lovers of nature and rural adventures. Concerns about overtourism are likely to drive a green transition in the hospitality industry, with the implementation of more sustainable technologies and solutions.
Overall, there is a notable return to pre-pandemic consumer behaviour and trends, including booking in advance, searching for discounts, the dominance of online booking and so on. There is also adaptation to new work-travel trends and workation, with further developments expected, such as the development of co-working spaces in hotels, and more flexible and more favourable terms for long-term accommodation.
Travel remains essential to consumers' mental wellbeing, serving as a means to experience new horizons or revisit cherished memories. While the cost-of-living crisis initially dampened travel due to high inflation and reduced disposable incomes, its impact should subside as the forecast period progresses.
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Understand the latest market trends and future growth opportunities for the Travel industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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