2024 is a year of repositioning for Hong Kong as a destination. The Hong Kong travel industry is experiencing a nuanced recovery post-pandemic, with inbound tourism gradually returning to pre-pandemic levels.
Airlines in Hong Kong are benefiting from robust outbound sentiment amongst Hong Kong locals, particularly for short-haul inter-regional travel to popular Asia Pacific destinations such as Japan and Taiwan. To cater for this demand, airlines—both low cost carriers and full service providers—are rolling out discounts and flash sales to popular destinations such as Tokyo, Osaka, Seoul, and Bangkok, aiming to attract consumer interest and maintain their positions in the market.
The hospitality industry is having to navigate shifting traveller behaviours, sustainability and digital transformations and capacity recovery in 2024. Operators are adapting to these multifaceted challenges to meet the evolving demands of travellers and ensure long-term sustainability in a competitive environment.
The post-pandemic era has witnessed a sustained habit of online booking among Hong Kong locals, reflecting a shift towards digital channels for travel arrangements. In fact, 63% of Hong Kong respondents have been purchasing travel products online in 2024, up three percentage points compared to the previous year, according to Euromonitor International’s Voice of the Industry: Travel Survey.
Inbound tourism is poised for a gradual recovery following the disruptions caused by the pandemic, with the number of arrivals set to recover to 2019 levels by 2026. As the industry rebuilds, a strategic focus on digitalisation and sustainability will be crucial for players to remain competitive and meet evolving consumer expectations.
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Understand the latest market trends and future growth opportunities for the Travel industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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