Travel in Malaysia

Name: Travel in Malaysia
Brand: Euromonitor International
Price: 2275 EUR

September 2024

EUR 2,275

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Overview:

Understand the latest market trends and future growth opportunities for the Travel industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

Tourism Flows
Airlines
Car Rental (Destination)
Lodging
Online Travel Sales and Intermediaries

If you're in the Travel industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Travel in Malaysia report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Travel in Malaysia?
Which are the leading companies in Travel in Malaysia?
How are companies responding to the impact of COVID-19 and accordant travel restrictions?
How severe is the scale of the damage?
Which travel sectors are proving the most resilient?
How soon can recovery be expected?
What are companies doing to innovate and future-proof against the crisis?

Download Table of Contents

Travel in Malaysia

EXECUTIVE SUMMARY

Travel in 2024

Airlines: Key trends

Hotels: Key trends

Booking: Key trends

What next for travel?

MARKET DATA

Table 1 Surface Travel Modes Sales: Value 2019-2024

Table 2 Surface Travel Modes Online Sales: Value 2019-2024

Table 3 Forecast Surface Travel Modes Sales: Value 2024-2029

Table 4 Forecast Surface Travel Modes Online Sales: Value 2024-2029

Table 5 In-Destination Spending: Value 2019-2024

Table 6 Forecast In-Destination Spending: Value 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources

Tourism Flows in Malaysia

KEY DATA FINDINGS

2024 DEVELOPMENTS

Positive recovery with focus on alternative source markets and diversified tourist segmentation

Integrating technology to build sustainable smart cities for seamless travel experience

PROSPECTS AND OPPORTUNITIES

Targeting full recovery for inbound tourism

Exploring ways to add value to tourism

CATEGORY DATA

Table 7 Inbound Arrivals: Number of Trips 2019-2024

Table 8 Inbound Arrivals by Country: Number of Trips 2019-2024

Table 9 Inbound City Arrivals 2019-2024

Table 10 Inbound Tourism Spending: Value 2019-2024

Table 11 Forecast Inbound Arrivals: Number of Trips 2024-2029

Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2024-2029

Table 13 Forecast Inbound Tourism Spending: Value 2024-2029

Table 14 Domestic Tourism by Destination: Number of Trips 2019-2024

Table 15 Domestic Spending: Value 2019-2024

Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2024-2029

Table 17 Forecast Domestic Spending: Value 2024-2029

Table 18 Outbound Departures: Number of Trips 2019-2024

Table 19 Outbound Departures by Destination: Number of Trips 2019-2024

Table 20 Outbound Tourism Spending: Value 2019-2024

Table 21 Forecast Outbound Departures: Number of Trips 2024-2029

Table 22 Forecast Outbound Departures by Destination: Number of Trips 2024-2029

Table 23 Forecast Outbound Spending: Value 2024-2029

Airlines in Malaysia

KEY DATA FINDINGS

2024 DEVELOPMENTS

Passenger demand surges as low cost carriers category intensifies competition

Leveraging technologies for personalised seamless customer experience

PROSPECTS AND OPPORTUNITIES

Full service carriers to focus on efficiency and loyalty in face of competition from low cost carriers

Increased airport capacity and increasing connectivity likely to provide a big boost to air travel over the forecast period

CATEGORY DATA

Table 24 Airlines Sales: Value 2019-2024

Table 25 Airlines Online Sales: Value 2019-2024

Table 26 Airlines: Passengers Carried 2019-2024

Table 27 Airlines NBO Company Shares: % Value 2019-2023

Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2024

Table 29 Low Cost Carriers Brands by Key Performance Indicators 2024

Table 30 Full Service Carriers Brands by Key Performance Indicators 2024

Table 31 Forecast Airlines Sales: Value 2024-2029

Table 32 Forecast Airlines Online Sales: Value 2024-2029

Lodging (Destination) in Malaysia

KEY DATA FINDINGS

2024 DEVELOPMENTS

Good recovery since border reopened with focus on service quality and guest experience due to labour shortage

Diversified traveller profiles mean unique lodging options on the rise

PROSPECTS AND OPPORTUNITIES

Luxury and workation travellers to present opportunities moving forward

Enhancing operations to ensure sustainability and service quality will be key

CATEGORY DATA

Table 33 Lodging (Destination) Sales: Value 2019-2024

Table 34 Lodging (Destination) Online Sales: Value 2019-2024

Table 35 Hotels Sales: Value 2019-2024

Table 36 Hotels Online Sales: Value 2019-2024

Table 37 Other Lodging Sales: Value 2019-2024

Table 38 Other Lodging Online Sales: Value 2019-2024

Table 39 Lodging (Destination) Outlets: Units 2019-2024

Table 40 Lodging (Destination) Rooms: Number of Rooms 2019-2024

Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2019-2024

Table 42 Hotels NBO Company Shares: % Value 2019-2023

Table 43 Hotel Brands by Key Performance Indicators 2024

Table 44 Forecast Lodging (Destination) Sales: Value 2024-2029

Table 45 Forecast Lodging (Destination) Online Sales: Value 2024-2029

Table 46 Forecast Hotels Sales: Value 2024-2029

Table 47 Forecast Hotels Online Sales: Value 2024-2029

Table 48 Forecast Other Lodging Sales: Value 2024-2029

Table 49 Forecast Other Lodging Online Sales: Value 2024-2029

Table 50 Forecast Lodging (Destination) Outlets: Units 2024-2029

Booking in Malaysia

KEY DATA FINDINGS

2024 DEVELOPMENTS

Malaysians keen on outbound and domestic tourism since the pandemic

Mobile as important touchpoint with homegrown app, AirAsia MOVE, transforming landscape

PROSPECTS AND OPPORTUNITIES

Offline intermediaries still relevant

Seamless personalised mobile experience will be key

CATEGORY DATA

Table 51 Booking Sales: Value 2019-2024

Table 52 Business Travel Sales: Value 2019-2024

Table 53 Leisure Travel Sales: Value 2019-2024

Table 54 Travel Intermediaries NBO Company Shares: % Value 2019-2024

Table 55 Forecast Booking Sales: Value 2024-2029

Table 56 Forecast Business Travel Sales: Value 2024-2029

Table 57 Forecast Leisure Travel Sales: Value 2024-2029

The following categories and subcategories are included:

Travel

- - - - Arrivals from Afghanistan
      - Arrivals from American Samoa
      - Arrivals from Armenia
      - Arrivals from Azerbaijan
      - Arrivals from Bangladesh
      - Arrivals from Bhutan
      - Arrivals from Brunei Darussalam
      - Arrivals from Cambodia
      - Arrivals from China
      - Arrivals From Fiji
      - Arrivals from French Polynesia
      - Arrivals from Guam
      - Arrivals from Hong Kong, China
      - Arrivals from India
      - Arrivals from Indonesia
      - Arrivals from Japan
      - Arrivals from Kazakhstan
      - Arrivals from Kiribati
      - Arrivals from Kyrgyzstan
      - Arrivals from Laos
      - Arrivals from Macau, China
      - Arrivals from Malaysia
      - Arrivals from Maldives
      - Arrivals from Mongolia
      - Arrivals from Myanmar
      - Arrivals from Nauru
      - Arrivals from Nepal
      - Arrivals from New Caledonia
      - Arrivals from North Korea
      - Arrivals from Pakistan
      - Arrivals from Papua New Guinea
      - Arrivals from Philippines
      - Arrivals from Samoa
      - Arrivals from Singapore
      - Arrivals from Solomon Islands
      - Arrivals from South Korea
      - Arrivals from Sri Lanka
      - Arrivals from Taiwan
      - Arrivals from Tajikistan
      - Arrivals from Thailand
      - Arrivals from Tonga
      - Arrivals from Turkmenistan
      - Arrivals from Tuvalu
      - Arrivals from Uzbekistan
      - Arrivals from Vanuatu
      - Arrivals from Vietnam
    - - Arrivals from Australia
      - Arrivals from New Zealand
    - - Arrivals from Albania
      - Arrivals from Belarus
      - Arrivals from Bosnia and Herzegovina
      - Arrivals from Bulgaria
      - Arrivals from Croatia
      - Arrivals from Czech Republic
      - Arrivals from Estonia
      - Arrivals from Georgia
      - Arrivals from Hungary
      - Arrivals from Kosovo
      - Arrivals from Latvia
      - Arrivals from Lithuania
      - Arrivals from North Macedonia
      - Arrivals from Moldova
      - Arrivals from Montenegro
      - Arrivals from Poland
      - Arrivals from Romania
      - Arrivals from Russia
      - Arrivals from Serbia
      - Arrivals from Slovakia
      - Arrivals from Slovenia
      - Arrivals from Ukraine
    - - Arrivals from Anguilla
      - Arrivals from Antigua and Barbuda
      - Arrivals from Argentina
      - Arrivals from Aruba
      - Arrivals from Bahamas
      - Arrivals from Barbados
      - Arrivals from Belize
      - Arrivals from Bermuda
      - Arrivals from Bolivia
      - Arrivals from Brazil
      - Arrivals from British Virgin Islands
      - Arrivals from Cayman Islands
      - Arrivals from Chile
      - Arrivals from Colombia
      - Arrivals from Costa Rica
      - Arrivals from Cuba
      - Arrivals from Curaçao
      - Arrivals from Dominica
      - Arrivals from Dominican Republic
      - Arrivals from Ecuador
      - Arrivals from El Salvador
      - Arrivals from French Guiana
      - Arrivals from Grenada
      - Arrivals from Guadeloupe
      - Arrivals from Guatemala
      - Arrivals from Guyana
      - Arrivals from Haiti
      - Arrivals from Honduras
      - Arrivals from Jamaica
      - Arrivals from Martinique
      - Arrivals from Mexico
      - Arrivals from Nicaragua
      - Arrivals from Panama
      - Arrivals from Paraguay
      - Arrivals from Peru
      - Arrivals from Puerto Rico
      - Arrivals from Sint Maarten
      - Arrivals from St Kitts and Nevis
      - Arrivals from St Lucia
      - Arrivals from St Vincent and the Grenadines
      - Arrivals from Suriname
      - Arrivals from Trinidad and Tobago
      - Arrivals from Uruguay
      - Arrivals from US Virgin Islands
      - Arrivals from Venezuela
    - - Arrivals from Algeria
      - Arrivals from Angola
      - Arrivals from Bahrain
      - Arrivals from Benin
      - Arrivals from Botswana
      - Arrivals from Burkina Faso
      - Arrivals from Burundi
      - Arrivals from Cameroon
      - Arrivals from Cabo Verde
      - Arrivals from Central African Republic
      - Arrivals from Chad
      - Arrivals from Comoros
      - Arrivals from Congo, Democratic Republic
      - Arrivals from Congo-Brazzaville
      - Arrivals from Côte d'Ivoire
      - Arrivals from Djibouti
      - Arrivals from Egypt
      - Arrivals from Equatorial Guinea
      - Arrivals from Eritrea
      - Arrivals from Ethiopia
      - Arrivals from Gabon
      - Arrivals from Gambia
      - Arrivals from Ghana
      - Arrivals from Guinea
      - Arrivals from Guinea-Bissau
      - Arrivals from Iran
      - Arrivals from Iraq
      - Arrivals from Israel
      - Arrivals from Jordan
      - Arrivals from Kenya
      - Arrivals from Kuwait
      - Arrivals from Lebanon
      - Arrivals from Lesotho
      - Arrivals from Liberia
      - Arrivals from Libya
      - Arrivals from Madagascar
      - Arrivals from Malawi
      - Arrivals from Mali
      - Arrivals from Mauritania
      - Arrivals from Mauritius
      - Arrivals from Morocco
      - Arrivals from Mozambique
      - Arrivals from Namibia
      - Arrivals from Niger
      - Arrivals from Nigeria
      - Arrivals from Oman
      - Arrivals from Qatar
      - Arrivals from Réunion
      - Arrivals from Rwanda
      - Arrivals from Sao Tomé e Príncipe
      - Arrivals from Saudi Arabia
      - Arrivals from Senegal
      - Arrivals from Seychelles
      - Arrivals from Sierra Leone
      - Arrivals from Somalia
      - Arrivals from South Africa
      - Arrivals from South Sudan
      - Arrivals from Sudan
      - Arrivals from Eswatini
      - Arrivals from Syria
      - Arrivals from Tanzania
      - Arrivals from Togo
      - Arrivals from Tunisia
      - Arrivals from Uganda
      - Arrivals from United Arab Emirates
      - Arrivals from Yemen
      - Arrivals from Zambia
      - Arrivals from Zimbabwe
    - - Arrivals from Canada
      - Arrivals from US
    - - Arrivals from Andorra
      - Arrivals from Austria
      - Arrivals from Belgium
      - Arrivals from Cyprus
      - Arrivals from Denmark
      - Arrivals from Finland
      - Arrivals from France
      - Arrivals from Germany
      - Arrivals from Gibraltar
      - Arrivals from Greece
      - Arrivals from Iceland
      - Arrivals from Ireland
      - Arrivals from Italy
      - Arrivals from Liechtenstein
      - Arrivals from Luxembourg
      - Arrivals from Malta
      - Arrivals from Monaco
      - Arrivals from Netherlands
      - Arrivals from Norway
      - Arrivals from Portugal
      - Arrivals from Spain
      - Arrivals from Sweden
      - Arrivals from Switzerland
      - Arrivals from Turkey
      - Arrivals from United Kingdom
    - Arrivals from Other Countries
  - Inbound Length of Stay
  - - Business Air Arrivals
    - Leisure Air Arrivals
  - - Business Land Arrivals
    - Leisure Land Arrivals
  - - Business Rail Arrivals
    - Leisure Rail Arrivals
  - - Business Water Arrivals
    - Leisure Water Arrivals
  - - MICE Inbound
    - Other Business Inbound
  - - VFR Inbound
    - Other Leisure Inbound
  - - Inbound Business Tourism Spending
    - Inbound Leisure Tourism Spending
    - Inbound Spending on Lodging
    - Inbound Spending on Activities
    - Inbound Spending on Food
    - - Inbound Spending on Retail Shopping
      - Inbound Spending on Duty-free Shopping
    - Inbound Spending on Travel Modes
    - Inbound Spending on Other
- - Domestic Tourism By Destination
  - Domestic Tourism Destination Leading Cities
  - - Domestic Business Tourism By Air
    - Domestic Leisure Tourism By Air
  - - Domestic Business Tourism By Land
    - Domestic Leisure Tourism By Land
  - - Domestic Business Tourism By Rail
    - Domestic Leisure Tourism By Rail
  - - Domestic Business Tourism By Water
    - Domestic Leisure Tourism By Water
  - - MICE Domestic
    - Domestic Other Business
  - - VFR Domestic
    - Domestic Other Leisure
  - - Domestic Business Spending
    - Domestic Leisure Spending
    - Domestic Spending on Lodging
    - Domestic Spending on Activities
    - Domestic Spending on Food
    - - Domestic Spending on Retail Shopping
      - Domestic Spending on Duty-free Shopping
    - Domestic Spending on Travel Modes
    - Domestic Spending on Other
- - - - Outbound Departures to Afghanistan
      - Outbound Departures to American Samoa
      - Outbound Departures to Armenia
      - Outbound Departures to Azerbaijan
      - Outbound Departures to Bangladesh
      - Outbound Departures to Bhutan
      - Outbound Departures to Brunei Darussalam
      - Outbound Departures to Cambodia
      - Outbound Departures to China
      - Outbound Departures to Fiji
      - Outbound Departures to French Polynesia
      - Outbound Departures to Guam
      - Outbound Departures to Hong Kong, China
      - Outbound Departures to India
      - Outbound Departures to Indonesia
      - Outbound Departures to Japan
      - Outbound Departures to Kazakhstan
      - Outbound Departures to Kiribati
      - Outbound Departures to Kyrgyzstan
      - Outbound Departures to Laos
      - Outbound Departures to Macau, China
      - Outbound Departures to Malaysia
      - Outbound Departures to Maldives
      - Outbound Departures to Mongolia
      - Outbound Departures to Myanmar
      - Outbound Departures to Nauru
      - Outbound Departures to Nepal
      - Outbound Departures to New Caledonia
      - Outbound Departures to North Korea
      - Outbound Departures to Pakistan
      - Outbound Departures to Papua New Guinea
      - Outbound Departures to Philippines
      - Outbound Departures to Samoa
      - Outbound Departures to Singapore
      - Outbound Departures to Solomon Islands
      - Outbound Departures to South Korea
      - Outbound Departures to Sri Lanka
      - Outbound Departures to Taiwan
      - Outbound Departures to Tajikistan
      - Outbound Departures to Thailand
      - Outbound Departures to Tonga
      - Outbound Departures to Turkmenistan
      - Outbound Departures to Tuvalu
      - Outbound Departures to Uzbekistan
      - Outbound Departures to Vanuatu
      - Outbound Departures to Vietnam
    - - Outbound Departures to Australia
      - Outbound Departures to New Zealand
    - - Outbound Departures to Albania
      - Outbound Departures to Belarus
      - Outbound Departures to Bosnia and Herzegovina
      - Outbound Departures to Bulgaria
      - Outbound Departures to Croatia
      - Outbound Departures to Czech Republic
      - Outbound Departures to Estonia
      - Outbound Departures to Georgia
      - Outbound Departures to Hungary
      - Outbound Departures to Kosovo
      - Outbound Departures to Latvia
      - Outbound Departures to Lithuania
      - Outbound Departures to North Macedonia
      - Outbound Departures to Moldova
      - Outbound Departures to Montenegro
      - Outbound Departures to Poland
      - Outbound Departures to Romania
      - Outbound Departures to Russia
      - Outbound Departures to Serbia
      - Outbound Departures to Slovakia
      - Outbound Departures to Slovenia
      - Outbound Departures to Ukraine
    - - Outbound Departures to Anguilla
      - Outbound Departures to Antigua and Barbuda
      - Outbound Departures to Argentina
      - Outbound Departures to Aruba
      - Outbound Departures to Bahamas
      - Outbound Departures to Barbados
      - Outbound Departures to Belize
      - Outbound Departures to Bermuda
      - Outbound Departures to Bolivia
      - Outbound Departures to Brazil
      - Outbound Departures to British Virgin Islands
      - Outbound Departures to Cayman Islands
      - Outbound Departures to Chile
      - Outbound Departures to Colombia
      - Outbound Departures to Costa Rica
      - Outbound Departures to Cuba
      - Outbound Departures to Curaçao
      - Outbound Departures to Dominica
      - Outbound Departures to Dominican Republic
      - Outbound Departures to Ecuador
      - Outbound Departures to El Salvador
      - Outbound Departures to French Guiana
      - Outbound Departures to Grenada
      - Outbound Departures to Guadeloupe
      - Outbound Departures to Guatemala
      - Outbound Departures to Guyana
      - Outbound Departures to Haiti
      - Outbound Departures to Honduras
      - Outbound Departures to Jamaica
      - Outbound Departures to Martinique
      - Outbound Departures to Mexico
      - Outbound Departures to Nicaragua
      - Outbound Departures to Panama
      - Outbound Departures to Paraguay
      - Outbound Departures to Peru
      - Outbound Departures to Puerto Rico
      - Outbound Departures to Sint Maarten
      - Outbound Departures to St Kitts and Nevis
      - Outbound Departures to St Lucia
      - Outbound Departures to St Vincent and the Grenadines
      - Outbound Departures to Suriname
      - Outbound Departures to Trinidad and Tobago
      - Outbound Departures to Uruguay
      - Outbound Departures to US Virgin Islands
      - Outbound Departures to Venezuela
    - - Outbound Departures to Algeria
      - Outbound Departures to Angola
      - Outbound Departures to Bahrain
      - Outbound Departures to Benin
      - Outbound Departures to Botswana
      - Outbound Departures to Burkina Faso
      - Outbound Departures to Burundi
      - Outbound Departures to Cameroon
      - Outbound Departures to Cabo Verde
      - Outbound Departures to Central African Republic
      - Outbound Departures to Chad
      - Outbound Departures to Comoros
      - Outbound Departures to Congo, Democratic Republic
      - Outbound Departures to Congo-Brazzaville
      - Outbound Departures to Côte d'Ivoire
      - Outbound Departures to Djibouti
      - Outbound Departures to Egypt
      - Outbound Departures to Equatorial Guinea
      - Outbound Departures to Eritrea
      - Outbound Departures to Ethiopia
      - Outbound Departures to Gabon
      - Outbound Departures to Gambia
      - Outbound Departures to Ghana
      - Outbound Departures to Guinea
      - Outbound Departures to Guinea-Bissau
      - Outbound Departures to Iran
      - Outbound Departures to Iraq
      - Outbound Departures to Israel
      - Outbound Departures to Jordan
      - Outbound Departures to Kenya
      - Outbound Departures to Kuwait
      - Outbound Departures to Lebanon
      - Outbound Departures to Lesotho
      - Outbound Departures to Liberia
      - Outbound Departures to Libya
      - Outbound Departures to Madagascar
      - Outbound Departures to Malawi
      - Outbound Departures to Mali
      - Outbound Departures to Mauritania
      - Outbound Departures to Mauritius
      - Outbound Departures to Morocco
      - Outbound Departures to Mozambique
      - Outbound Departures to Namibia
      - Outbound Departures to Niger
      - Outbound Departures to Nigeria
      - Outbound Departures to Oman
      - Outbound Departures to Qatar
      - Outbound Departures to Réunion
      - Outbound Departures to Rwanda
      - Outbound Departures to Sao Tomé e Príncipe
      - Outbound Departures to Saudi Arabia
      - Outbound Departures to Senegal
      - Outbound Departures to Seychelles
      - Outbound Departures to Sierra Leone
      - Outbound Departures to Somalia
      - Outbound Departures to South Africa
      - Outbound Departures to South Sudan
      - Outbound Departures to Sudan
      - Outbound Departures to Eswatini
      - Outbound Departures to Syria
      - Outbound Departures to Tanzania
      - Outbound Departures to Togo
      - Outbound Departures to Tunisia
      - Outbound Departures to Uganda
      - Outbound Departures to United Arab Emirates
      - Outbound Departures to Yemen
      - Outbound Departures to Zambia
      - Outbound Departures to Zimbabwe
    - - Outbound Departures to Canada
      - Outbound Departures to US
    - - Outbound Departures to Andorra
      - Outbound Departures to Austria
      - Outbound Departures to Belgium
      - Outbound Departures to Cyprus
      - Outbound Departures to Denmark
      - Outbound Departures to Finland
      - Outbound Departures to France
      - Outbound Departures to Germany
      - Outbound Departures to Gibraltar
      - Outbound Departures to Greece
      - Outbound Departures to Iceland
      - Outbound Departures to Ireland
      - Outbound Departures to Italy
      - Outbound Departures to Liechtenstein
      - Outbound Departures to Luxembourg
      - Outbound Departures to Malta
      - Outbound Departures to Monaco
      - Outbound Departures to Netherlands
      - Outbound Departures to Norway
      - Outbound Departures to Portugal
      - Outbound Departures to Spain
      - Outbound Departures to Sweden
      - Outbound Departures to Switzerland
      - Outbound Departures to Turkey
      - Outbound Departures to United Kingdom
    - Outbound Departures to Other Destinations
  - - Business Air Outbound
    - Leisure Air Outbound
  - - Business Land Outbound
    - Leisure Land Outbound
  - - Business Rail Outbound
    - Leisure Rail Outbound
  - - Business Water Outbound
    - Leisure Water Outbound
  - - MICE Outbound
    - Other Business Outbound
  - - VFR Outbound
    - Other Leisure Outbound
  - - Outbound Business Spending
    - Outbound Leisure Spending
    - Outbound Spending on Lodging
    - Outbound Spending on Activities
    - Outbound Spending on Food
    - - Outbound Spending on Retail Shopping
      - Outbound Spending on Duty-free Shopping
    - Outbound Spending on Travel Modes
    - Outbound Spending on Other
- - - Low Cost Carriers
    - Full Service Carriers
  - Non-Scheduled Carriers
  - Passenger Revenue
  - Ancillary Revenue
  - Domestic Airlines
  - International Airlines
  - - Airlines Online via Direct
    - Airlines Online via Intermediaries
  - - Airlines Offline via Direct
    - Airlines Offline via Intermediaries
- - Bus
  - Ferry
  - Rail
  - Other Surface Travel Modes
  - - Surface Travel Modes Online via Direct
    - Surface Travel Modes Online via Intermediaries
  - - Surface Travel Modes Offline via Direct
    - Surface Travel Modes Offline via Intermediaries
- - Luxury Hotels
  - Upscale Hotels
  - Mid-Market Hotels
  - Budget Hotels
  - Unrated Hotels
  - - Hotels Online via Direct
    - Hotels Online via Intermediaries
  - - Hotels Offline via Direct
    - Hotels Offline via Intermediaries
- - - Short-Term rentals Online via Direct
    - Short-term Rentals Online via Intermediaries
  - - Short-term Rentals Offline via Direct
    - Short-term Rentals Offline via Intermediaries
- - Campsites
  - Hostels
  - Other Lodging Types
  - - Other Lodging Online Direct
    - Other Lodging Online Intermediaries
  - - Other Lodging Offline via Direct
    - Other Lodging Offline via Intermediaries
- - Lodging (Destination) Online via Direct
  - Lodging (Destination) Online via Intermediaries
- - Lodging (Destination) Offline via Direct
  - Lodging (Destination) Offline via Intermediaries
- Food and Dining
- - Museums & Cultural Sites
  - National Parks & Nature Reserves
  - Theme Parks
  - Other Attractions
- - Guided Tours
  - Festivals and Leisure Events
  - Other Experiences
- - Retail Shopping
  - Duty-Free Shopping
- Mobility
- - Medical Tourism
  - Spas
  - Other Wellness
- Other In-Destination Spending
- - In-Destination Spending Online Direct
  - In-Destination Spending Online Intermediaries
- - In-Destination Spending Offline Direct
  - In-Destination Spending Offline Intermediaries
- Booking Offline
- - Mobile Travel
- - - - Leisure Air Travel Online via Direct
      - Leisure Air Travel Online via Intermediaries
    - - Leisure Air Travel Offline via Direct
      - Leisure Air Travel Offline via Intermediaries
  - - - Leisure Car Rental Online via Direct
      - Leisure Car Rental Online via Intermediaries
    - - Leisure Car Rental Offline via Direct
      - Leisure Car Rental Offline via Intermediaries
  - - - Leisure Cruise Online via Direct
      - Leisure Cruise Online via Intermediaries
    - - Leisure Cruise Offline via Direct
      - Leisure Cruise Offline via Intermediaries
  - - - Leisure Experiences and Attractions Online via Direct
      - Leisure Experiences and Attractions Online via Intermediaries
    - - Leisure Experiences and Attractions Offline via Direct
      - Leisure Experiences and Attractions Offline via Intermediaries
  - - - Leisure Lodging (Source) Online via Direct
      - Leisure Lodging (Source) Online via Intermediaries
    - - Leisure Lodging (Source) Offline via Direct
      - Leisure Lodging (Source) Offline via Intermediaries
  - - - Leisure Packages Online via Intermediaries
    - - Leisure Packages Offline via Intermediaries
  - - - Leisure Surface Travel Online via Direct
      - Leisure Surface Travel Online via Intermediaries
    - - Leisure Surface Travel Offline via Direct
      - Leisure Surface Travel Offline via Intermediaries
  - - - Leisure Other Travel Products Online via Direct
      - Leisure Other Travel Products Online via Intermediaries
    - - Leisure Other Travel Products Offline via Direct
      - Leisure Other Travel Products Offline via Intermediaries
- - - - Business Air Travel Online via Direct
      - Business Air Travel Online via Intermediaries
    - - Business Air Travel Offline via Direct
      - Business Air Travel Offline via Intermediaries
  - - - Business Car Rental Online via Direct
      - Business Car Rental Online via Intermediaries
    - - Business Car Rental Offline via Direct
      - Business Car Rental Offline via Intermediaries
  - - - Business Lodging Online via Direct
      - Business Lodging Online via Intermediaries
    - - Business Lodging Offline via Direct
      - Business Lodging Offline via Intermediaries
  - - - Business Other Online via Direct
      - Business Other Online via Intermediaries
    - - Business Other Offline via Direct
      - Business Other Offline via Intermediaries
- - Travel Intermediaries Online
  - Travel Intermediaries Offline
- - Direct Suppliers Online
  - Direct Suppliers Offline

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Travel

Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.

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Travel in Malaysia

Travel in 2024

Airlines: Key trends

Hotels: Key trends

Booking: Key trends

What next for travel?

Overview:

The Travel in Malaysia report includes:

This report answers:

Travel in Malaysia

Travel in 2024

Airlines: Key trends

Hotels: Key trends

Booking: Key trends

What next for travel?

DISCLAIMER

Tourism Flows in Malaysia

KEY DATA FINDINGS

Positive recovery with focus on alternative source markets and diversified tourist segmentation

Integrating technology to build sustainable smart cities for seamless travel experience

Targeting full recovery for inbound tourism

Exploring ways to add value to tourism

Airlines in Malaysia

KEY DATA FINDINGS

Passenger demand surges as low cost carriers category intensifies competition

Leveraging technologies for personalised seamless customer experience

Full service carriers to focus on efficiency and loyalty in face of competition from low cost carriers

Increased airport capacity and increasing connectivity likely to provide a big boost to air travel over the forecast period

Lodging (Destination) in Malaysia

KEY DATA FINDINGS

Good recovery since border reopened with focus on service quality and guest experience due to labour shortage

Diversified traveller profiles mean unique lodging options on the rise

Luxury and workation travellers to present opportunities moving forward

Enhancing operations to ensure sustainability and service quality will be key

Booking in Malaysia

KEY DATA FINDINGS

Malaysians keen on outbound and domestic tourism since the pandemic

Mobile as important touchpoint with homegrown app, AirAsia MOVE, transforming landscape

Offline intermediaries still relevant

Seamless personalised mobile experience will be key

The following categories and subcategories are included:

Travel

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