Travel in Morocco is set to register another positive performance in 2024. Growth in total current value sales is projected to fall below that recorded in 2023, as are the rates at which the numbers of inbound arrivals, outbound departures and domestic trips rise over the year as a whole.
While travel flows have slowed in 2024 as the post-pandemic boom recedes, airlines in Morocco is poised to record stronger growth in passenger numbers and current value sales than in 2023. The category continues to profit from the entry of new players and the expansion of networks by established operators, as improving air connectivity is a central pillar of the government’s tourism development strategy and its preparations to host the 2025 Africa Cup of Nations and the 2030 World Cup.
With inbound and domestic travel flows now stabilising in the wake of the post-pandemic resurgence, total current value sales growth for hotels in Morocco in 2024 is anticipated to be substantially lower than in the previous year. This slowdown also reflects more intensive discounting activity amidst a reduction in inflation and rising capacity.
Booking in Morocco is expected to see growth in online sales outpace growth in offline sales in current value terms in 2024. This category is the central focus of the wider shift towards digitalisation in the local travel market, which gained momentum during the review period due to the impact of COVID-19.
The outlook for travel in Morocco over the forecast period is bright, with solid growth in total value sales at constant 2024 prices predicted and the numbers of inbound, outbound and domestic trips anticipated to increase steadily. In line with the government’s ambitious plans to boost tourism flows as a means of driving economic expansion and job creation, the market will continue to profit from rising public and private investment in air connectivity, lodging capacity and the promotion of the country at the international level.
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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