Travel in Kenya is witnessing robust growth driven by both domestic and international tourism. Domestic travel is being fuelled by infrastructure upgrades and a growing middle class that is increasingly interested in exploring local attractions.
Airlines are witnessing a recovery in both domestic and international travel. For example, Kenya Airways has reported its first operating profit in years, driven by route expansions and cost-cutting measures.
Kenya's hotel industry is experiencing steady growth, driven by increasing demand from both international tourists and domestic travellers. The sector is benefiting from investments in new hotel developments, particularly in major cities like Nairobi and Mombasa.
The wider availability of mobile and online platforms has made these the preferred choice for travellers, particularly among younger demographics. The use of social media and digital marketing, with the support of influencers and content creators, is also being used as a strategy to attract both domestic and international tourists??.
Kenya Airways has launched new routes to Maputo and Mozambique, expanding its network within Southern Africa. This new route strengthens Kenya Airways' connectivity across the continent, providing more options for passengers travelling between East and Southern Africa.
Kenya’s travel industry is expected to witness strong growth in the upcoming period, with domestic and regional tourism performing well. Sustainable tourism, digital innovation, and infrastructure development are also factors that will drive industry growth.
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Understand the latest market trends and future growth opportunities for the Travel industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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