2024 has been an excellent year for travel in France with strong growth in inbound arrivals, and domestic and outbound flows. This has been supported by major events such as the 80th Anniversary of the Normandy landings in June and the Paris Olympics in July.
Airlines is set to see a full recovery to pre-pandemic levels in 2024 in both value terms and in terms of passenger numbers. Airlines companies have used the surge in inflation rates as a justification for increasing prices as they looked to offset the losses from 2020-2021.
After strong growth in 2023, lodging has seen even stronger growth in 2024 in current value terms and in terms of number of room nights. Growth was expected to be particularly strong in areas in and around cities that participated in the 2024 Olympics.
There has been a strong recovery in domestic business travel and MICE tourism in France, especially in Paris and other major cities, but also bookings to outbound destinations such as European capitals and major business centres. Nonetheless, this has also been curbed to an extent by financial restraints with some businesses looking to reduce non-essential business travel as part of cost-cutting measures linked to the challenging economic situation both locally and globally.
Despite lingering economic pressures, the outlook for travel in France remains positive although growth is likely to be more stable after the highs of 2022-2024. This dynamism was largely attributed to the suppressed demand that built up during the pandemic alongside the hosting of major events such as the 2023 Rugby World Cup and 2024 Paris Olympics.
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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