In 2024, Vietnam has implemented measures to promote domestic tourism, and to attract international tourists. Examples include the expansion of visa exemption, a successful tourism promotion programme, the launch of new tourist products related to culture and heritage, sports events, and festivals.
In 2024, airlines is set to see significant double-digit current value growth in Vietnam. However, this will be driven mainly by price rises, as growth in passenger numbers is expected to be far more moderate than value growth.
In 2024, luxury and upscale hotels are expected to witness dynamic growth rates in current value terms in Vietnam, due to the rise of inbound arrivals, and the high demands of consumers. The increased presence of well-known luxury hotels in Vietnam is being driven by the positive outlook for Vietnam’s travel industry.
In 2024, booking is expected to maintain strong growth in current value terms in Vietnam, mainly due to the dynamic rise in outbound departures as a result of the government’s efforts to cooperate with key markets such as South Korea, Japan, China, and Thailand, to promote travel. In this year, both hotels and local travel intermediaries are collaborating closely with the Ministry of Tourism to develop new tourist products, and frequently offer package holidays at more affordable prices.
According to Resolution No. 44/NQ-CP, issued by the Vietnamese government in March 2024, ministries, agencies, and localities need to focus on developing the domestic market, effectively implementing trade promotion programmes, and promoting the distribution of goods through digital platforms and e-commerce.
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Understand the latest market trends and future growth opportunities for the Travel industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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