Colombia is an established player in the global travel industry, having become a premier tourist destination. In 2023, it achieved the sixth position worldwide for international tourist arrivals, being the second most visited country in Latin America, after South America.
In February 2023, two low-cost airlines, Viva Air and Ultra Air, closed operations due to financial issues, leaving thousands of passengers who had previously purchased tickets without travel solutions. This situation posed a challenge to national connectivity, increasing reliance on full-cost airlines while raising the average cost of domestic travel and encouraging the use of cars, buses and trains.
Employment within the tourism sector has increased, reaching over 700,000 individuals across the review period. The lodging and food and beverage sectors stand out as primary employers, surpassing 50% participation in tourism-related activities among the occupied population.
During 2023 and 2024, there was a noticeable increase in travellers looking for natural destinations, including La Macarena in Meta, Providencia, Tolú in Sucre, Nuquí in Chocó, and Buenaventura in Valle del Cauca. This reflects a growing trend towards visiting more unexplored areas, where travellers can connect with natural environments that are relatively unexploited.
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Understand the latest market trends and future growth opportunities for the Travel industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Travel industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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