Travel is set to perform very well in Italy in 2024, with increasing trends for inbound and domestic tourism, and also a positive performance for outbound travel. Italians, as well as people abroad, are willing to travel, and indeed consider it a priority; consequently, most destinations in Italy are experiencing a growth trend in terms of the number of inbound, domestic, and outbound trips.
Airlines is performing very well in Italy in 2024, with both low cost carriers and scheduled airlines set to demonstrate solid growth in terms of the number of passengers and value sales. Passenger numbers in Italy are mostly in the hands of low cost carriers, with Ryanair set to remain the leader in this segment in 2024, thanks to the large number of routes it covers, and the increase in the number of bases in the country.
Hotels, together with lodging in general, is expected to continue to perform well in Italy in 2024 in terms of value sales, exceeding the pre-pandemic level. There is a strong interest in art cities (such as Rome, Venice and Florence), for inbound and domestic tourism, where both average daily room rates (ADRs) and occupancy rates have been increasing in 2024, surpassing the 2019 levels.
The main travel intermediaries have been performing very well in 2024, and are set to show an increasing trend in terms of value sales. There has been a rising online presence for those operators which are not yet 100% online, but are offering more and more online services and booking possibilities to better respond to consumer needs and preferences.
Over the forecast period, travel in Italy is expected to continue to grow, with solid increases expected for inbound, domestic, and outbound tourism flows. The good performance of tourism flows will be driven by the fact that travel is considered very important, especially by younger generations, and is often prioritised over other needs.
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Understand the latest market trends and future growth opportunities for the Travel industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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