Travel in Brazil in 2024 has been marked by growth and the resilience of the industry, reflecting the country’s more positive economic outlook compared with previous years. The unemployment rate is decreasing, inflation is more controlled, and the estimated GDP growth in 2024 is positive.
After a challenging year for airlines in 2023, marked by significant increases in operational costs, especially fuel, and the restructuring of major companies due to the economic losses experienced during the pandemic, 2024 appears to be more stable for airlines, although air fares remain at high levels. Despite this, it is expected that in 2024, the category will close with a number of travellers close to the pre-pandemic level (2019), confirming almost full recovery.
The current landscape of hotels in Brazil is that it is has seen full recovery from pandemic losses, and improvements are being seen in several key cities, including major capitals such as São Paulo, Rio de Janeiro, Brasília, Curitiba, Belo Horizonte, Salvador, Porto Alegre, Recife, Fortaleza, and Manaus. The occupancy rate has shown improvement, corroborating the increase in demand due to the rise in domestic travel and the recovery of business travel.
Since 2021, Brazil has seen significant growth in surface travel, reflecting a shift in consumer preference connected with economic and social factors. Initially, the COVID-19 pandemic drove a preference for surface travel that avoided large crowds.
Brazil will host two major events in the coming years: the Women's World Cup in 2027, and the United Nations Conference on Climate Change (COP 30) in 2025. Both events are expected to have a significant impact on travel in Brazil in the coming years.
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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