In 2024, inbound trips to Turkey increased significantly, driven by the country's reputation as a key destination for affordable holidays. International tourists are drawn to Turkey's diverse attractions and cost-effective travel packages, which are often considered cheaper to the likes of Spain.
Airlines in Turkey experienced remarkable double-digit growth in 2024. This growth was primarily driven by two key factors: a substantial increase in the number of incoming tourists and a significant rise in air ticket prices.
In 2024, investments in new hotel outlets have increased, with the majority directed towards luxury and upscale hotels. Hotels are seeking to cater to rising numbers of business and international leisure visitors.
In 2024, travel intermediaries in Turkey experienced very high growth in current value sales due to rising costs brought about by hyperinflation and the devaluation of the Turkish Lira. Challenges with obtaining Schengen visas also affected sales of outbound holiday packages.
Travel in Turkey is expected to register robust growth over the forecast period due to the country's geographic location, which attracts visitors from Western and Eastern Europe, as well as the neighbouring Middle Eastern countries. Turkey will remain a desirable destination for both leisure and business purposes due to its affordability in comparison to many Western European countries.
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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