High levels of saturation and maturity will limit the future volume growth potential of coffee in Austria, resulting in stagnant volume sales over much of the forecast period. Austria is renowned as a coffee nation with a strong and traditional coffee-drinking culture, but there is little scope to increase per capita consumption.
Health and wellness trends are expected to hinder volume sales growth of coffee products in the years ahead, as consumers switch to consuming lower caffeine drinks on a frequent basis. The shift towards healthier lifestyles is expected to reduce the amount of coffee consumed in Austria, with consumers opting for premium products in smaller quantities.
Despite ongoing efforts to improve the sustainability and eco-friendliness of new products and creating machines that allow home-composting of pods or other ways to return/recycle them, fresh ground coffee pods are set to face decline in volume and value terms. Most consumers have fully automatic coffee machines at home, many of which allow the preparation of various types of coffee, and some from fresh coffee beans, which hinders the interest in pod machines.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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