Looking ahead to the next five years, coffee in Japan is projected to experience consistent slight declines in retail volume terms, while retail current value sales are expected to continue to grow. In the early stages of the forecast period, price increases are anticipated to suppress demand further.
Consumer health consciousness and interest in nutrition have been on the rise for many years, even before the pandemic, although these trends accelerated after COVID-19 impacted Japan. As individuals sought ways to mitigate the risks associated with the virus, many became concerned about weight gain resulting from reduced physical activity while working from home.
Players in coffee have been accelerating their sustainability efforts in Japan. For instance, Nestlé Japan began to implement its new global concept, “Make your world”, for Nescafé starting in 2023.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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