The forecast for the Belgian landscape suggests that the slow decline in volume observed in 2024, is set to continue. This trend is primarily driven by the ongoing shift from multi-serve to single-serve coffee formats, a change that both reduces waste and lowers overall consumption volumes.
The on-trade coffee landscape in Belgium will continue to struggle over the forecast period, as consumers have less discretionary income to spend at cafés and restaurants. However, changes have been noted in the landscape.
As international coffee prices continue to rise, private labels will be compelled to increase their prices, reducing the price advantage they offer. This narrowing price gap is expected to stifle the growth of private labels, as consumers may see no reason not to opt for well-known brands.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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