Overall, off-trade volume sales are set to see slight growth turn to marginal declines as the forecast period progresses. This is largely due to stagnation in the largest categories, standard fresh ground coffee and instant coffee.
Over the forecast period, coffee in Bulgaria is expected to witness polarised consumption patterns. In rural areas, consumers are anticipated to prefer cheaper mainstream brands, as income growth is projected to be modest, leading to a prioritisation of essential expenses over coffee.
Premiumisation is set to remain a major trend over the forecast period, with growing demand for fresh coffee beans and fresh ground coffee pods. However, the anticipated slow economic recovery in the first half of the forecast period is expected to leave consumer budgets vulnerable and limit their ability to spend more on non-essential and premium products.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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