Volume sales of coffee will continue to expand over the forecast period, with demand expected to exceed its pre-pandemic level by 2025. Growth will be supported by improved economic conditions, which will have a positive impact on consumer spending.
While retail channels will continue to account the bulk of volume sales of coffee, foodservice establishments will also be instrumental in driving growth during the forecast period, as more consumers return to the habit of purchasing coffee from their local café, restaurant, or specialist coffee shop. Moreover, with more Filipinos working from home, numerous foodservice businesses will begin to offer fresh coffee via new channels such as e-commerce and direct selling, with home delivery set to be a crucial aspect of these operations.
In contrast to the healthy rate of growth predicted for the coffee category as a whole, instant standard coffee is expected to continue on its downward trajectory over the forecast period. While incumbent players such as Universal Robina Corp and Nestlé Philippines Inc will continue to promote their respective instant standard coffee brands, such as Nestlé and Great Taste, consumers will increasingly value the convenience and value for money offered by coffee mixes.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See All of Our DefinitionsThis report originates from Passport, our Coffee research and analysis database.
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