With a near-complete return to in-person work and schooling in 2024, consumption spaces outside the home have gained renewed significance. This trend is evidenced by the growing popularity of cafés and restaurants in urban areas like Lima, Arequipa, Cusco, Trujillo, and Piura, as well as by the expansion of off-trade options.
The trend of opening on-trade establishments, such as restaurants and cafés, remains robust in Peru despite economic challenges. The widespread return to in-person work and education has driven demand for accessible social spaces for dining and coffee breaks, not only in major cities like Lima, Arequipa, Cusco, and Trujillo but also in smaller towns such as Huánuco, Huaraz, Tacna, and Iquitos.
In the first quarter of 2024, Nestlé launched its first Nespresso store in Peru, marking the brand’s entry into the local market and establishing a foothold in the super-premium coffee pod segment. This launch, located in the Jockey Plaza Shopping Centre, is part of Nestlé's broader strategy to premiumise the coffee pods category, which has been dominated by its Dolce Gusto brand.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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